Lilt Rebrand | Safe Bet or Risky Business?
In news that shocked the nation, Coca-Cola announced plans for a Lilt rebrand this week. The beloved drink will lose its iconic name and tropical design and be repackaged as Fanta Pineapple and...
View ArticleWhen Hilton Won TikTok: How this Brand Reconnected with Gen Z
Hilton is synonymous with luxury, elegance, and a touch of class. At least it was. It is fair to say that in recent years its brand has become somewhat diluted. Before there was an element of...
View ArticleSurreal cereal is Dwayne Johnson’s favourite cereal*?
We’re always a fan of innovative marketing campaigns here at Digital Footprints, and lately a certain cereal brand has captured our attention. According to its billboards, everyone from Serena...
View ArticleGlasgow bar’s prank marketing stunt raises pulses: The Wendy
“A new Glasgow bar has divided the opinions of local residents this morning with a bold marketing stunt”, says the Glasgow Times when covering this particular marketing stunt. We don’t think it’s...
View ArticleWhat does the Premier League ban on gambling ads mean for the industry?
Last month, English Premier League football clubs came to an agreement that will see gambling firms banned from advertising on the front of team shirts. The news was a shock to many, while others have...
View ArticleDigital Footprints Set to Sponsor Affiverse Elevate Summit
Digital marketing agency Digital Footprints have announced today they will be sponsoring the Affiverse Elevate Summit. Digital Footprints have been involved in earlier events organised by Affiverse,...
View ArticleHas Barbie Redefined the Marketing Spectrum for Movies?
The pink phenomenon that is Barbie was not lost on Digital Footprints. As a digital marketing agency, an estimated $150 million budget on marketing is definitely something that would pique our...
View ArticleUnveiling Disparities: Why Marketing for England’s Women’s World Cup Isn’t as...
The anticipation for the Women’s FIFA World Cup final between England and Spain was palpable. For England, this marked their 6th appearance in the tournament, with a track record of reaching the...
View ArticleThe Wildest Marketing Collaborations and the Power of “Huh?”
So, this morning I was scrolling through Instagram Reels, which regularly sends me influencers upgrading their home, because that’s my thing, when I saw a girl painting her kitchen a bright, scarlet...
View ArticleDiet Coke is Tickled Pink – And You Should Be Too
It’s Breast Cancer Awareness Month, which is why you might have stepped into Asda lately and wondered if you entered Barbie World: everything is pink! You might even say Tickled Pink. While wandering...
View ArticleWhat’s in Store for Social Media Marketing in 2024?
The digital marketing playbook constantly demands refreshed pages. As emerging generations shape fresh norms around social technology use plus new features disrupt tried-and-true tactics, strategists...
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